The First International Conference on Cities Index
"Madrid in the Context of Global Cities"

Date and Time

March 24, 2010 9:30 - 13:00

Venue

Instituto de Formación y Estudios del Gobierno Local de Madrid c/ Almagro, 5

Title

"Madrid in the Context of Global Cities"

Participants

Fernando Ruiz
(President of Deloitte Spain)
Pilar Martinez
(President of the Madrid Global City 2010 Foundation, Vice Mayor of Urban Planning and Housing ― Madrid City Council)
Gustavo Garcia Capó
(Deloitte’s Public Sector Leader)
Ignacio Niño
(CEO of Madrid Global)
Takayuki Kubo
(Senior Researcher, Institute for Urban Strategies, the Mori Memorial Foundation ― Tokyo)
Greg Clark
(International Strategic Advisor ― London)
Roger Cooke
(CEO of Cushman and Wakefield Spain)

Madrid is among the top 12 cities worldwide, according to data from the study "Madrid in the context of global cities" that have been released on March 24, 2010 at the First International Conference on Indices of Cities. Deloitte has developed this study in conjunction with the Office of Strategy and International Action Council "Madrid Global," and aims to determine the position of Madrid in the context of global cities, helping to define the international development strategy for Madrid.
From the methodological point of view, the study has been conducted applying city rankings as main tools, such as indices and ratings of cities that are published worldwide by private companies, government, consulting firms, universities, and media.
To effectively determine its position, Madrid has been compared to another 26 cities worldwide:
・In Europe: Amsterdam, Barcelona, Berlin, Brussels, Frankfurt, London, Milan, Moscow and Paris, and Madrid itself.
・In America: Chicago, Los Angeles, Miami, New York, Toronto, Buenos Aires, Mexico DF, Rio de Janeiro, and Sao Paulo.
・In Africa / Middle East: Dubai.
・In Asia: Beijing, Hong Kong, Seoul, Shanghai, Sydney, Singapore, and Tokyo.
Global competitiveness indices of this study analyzed the ranking, and grouping the various indices in five different areas - quality of life, human capital, image, business environment and internal and external connectivity. It has obtained the global competitiveness index, according to which Madrid is situated among the 15 major cities worldwide, ranking number 12 of the 27 tested, ahead of major cities such as Brussels, Berlin, Sydney, Barcelona or Seoul. The results are very positive in the area of connectivity, where Madrid is considered a model of efficiency for excellent urban and intercity public transport, with special reference to Barajas airport and the metro network, while also welcomes economic environment, where Madrid is ranked as the third European city and the seventh international as a result of development in recent years experienced. Moreover, it is considered to bring further improvement in areas such as quality of life, human capital and image. The study is a useful tool for determining the strengths and areas to improve by various players active in the development of the city.

Madrid en el contexto de las ciudades globales―Madrid in the Global Context

The conference was opened by Fernando Ruiz, chairman of Deloitte, and Pilar Martinez, president of the Fundacion Madrid 2010 Global City. Both agreed that this study helps to better understand the influence of Madrid in the world and it is also a great way to keep track of the areas that needs further improvement to continue developing as a competitive city Madrid.

Gustavo Garcia Hood, partner in charge of Deloitte's Public Sector, was responsible for moderating two panels that completed the journey. In the first part Ignacio Niño Pérez, general coordinator of "Madrid Global", and Takayuki Kubo, representative of the Mori Memorial Foundation of Tokyo took part in the presentation and discussion.　Ignacio Niño presented the findings from Madrid in the context of global cities explaining that the main tool for development has been the study of many rankings, indices and ratings of cities that are published in the world. Takayuki Kubo presented the research methodology of the Global Power City Index, the first Japan-based city ranking, which is highly evaluated in the study by Madrid Global. Some fundamental indicators of the city of Madrid have been analyzed and tips for further growth were suggested.

Subsequently held the second round table that took part in Roger Cooke, CEO of Cushman & Wakefield, and Greg Clark, an international urban strategy consultant in London. Both shared their views on the position of Madrid on the international stage.

Slides of the presentation on “Madrid vs. London vs. Tokyo” by the Mori Memorial Foundation

Date and Time    March 24, 2010 16:00 - 17:30
Title                     "Shanghai as a City of Opportunities"

During the first day of City Indices International Conference organized on the 24th of March, another session has been held to maintain a subsequent meeting exclusively for Madrid pavilion sponsoring companies for the Shanghai Expo 2010, taking advantage of the presence in Madrid of two international experts on urban strategic development, Takayuki Kubo and Greg Clark. The meeting took place at the headquarter of Ayuntamiento, Palacio de Cibeles, c / Montalbán no1 - 2nd floor Conference Room as follows:

Program
16:00   Opening by the Global Coordinator of Madrid, Ignacio Niño
16:10   Speech by Greg Clark on the importance of exhibitions and opportunities universal international
            projection to provide participants
16:40   Presentation by Takayuki Kubo on power of Global Cities: The city of Shanghai and its potential
17:10   Open discussion. Moderator: José Manuel Rodriguez, Madrid-Global
17:30   Closing

Shanghai Ciudad de Oportunidades

Madrid Pavilion

Related Website

Madrid Global
Primera Jornada Internacional sobre Indices de Ciudades - First City Rankings International Meeting
Madrid en el contexto de las ciudades globales - Madrid in the Global Context
Madrid se situa entre las 12 principales ciudades del mundo